zmienka

Terms of service

Effective from Oct 27, 2026

1. Who is selling

The Zmienka service on the zmienka.com website is operated by:

Supervisory authority: the Slovak Trade Inspection (Slovenská obchodná inšpekcia), Inspectorate for the Bratislava Region, Bajkalská 21/A, P. O. Box 29, 827 99 Bratislava 27, Slovakia, soi.sk.

These terms govern the contract between us and you when you order a paid plan on zmienka.com. If you order for your business (for example with a company ID), you are not a consumer, and the provisions only for consumers do not apply to you. This is always stated explicitly.

Card payments on zmienka.com are not launched yet. Paid services can be ordered only after launch. Until then, these terms describe how the paid services will work.

2. What the service does

Zmienka asks an AI assistant the questions customers ask when looking for a business in your city, each three times. It evaluates whether and how often the assistant mentioned your business in its answers, which businesses it named, and which pages it drew on.

The result is a measurement on a specific day and through a specific AI, which is stated with it. AI answers change with every query, and an answer through the API can differ from what you see in the app. We don't promise any position or that AI will start recommending you. We promise only the work described below.

The texts and data in the plans are created by AI from the public content of your website. They may contain mistakes or sound similar to the texts of other businesses. What we did not find on your site is in square brackets for you to fill in. Check them before use. You are responsible for the accuracy of the information you publish on your website and in directories.

Functionality, compatibility and interoperability

3. Products and prices

Every plan also includes a repeat measurement: for 12 months from payment you can start a new measurement on the plan page at most once every 7 days and compare it with the first. The measurement uses the same questions and checks the homepage of your site again. AI answers also change on their own, so the comparison shows the state on the day of measurement. We don't promise an improved result.

The prices of the plans and of the Done for you service are one-time, and the price of Monitoring is paid monthly in advance. All prices are final. We are not a VAT payer, so the price does not include VAT. Payment is by card through Stripe (Stripe Payments Europe, Ltd., Ireland). We don't see the card data. The plan is delivered immediately after payment directly on the website, the work under Done for you according to section 4b. You receive the order confirmation and the link to the plan by email. We send the receipt for payment to the email given at payment.

4. Entering into the contract

  1. You choose a plan and click the button labeled “Order with obligation to pay”.
  2. Before payment you tick a separate mandatory box. For the Action plan: “I agree to the delivery of digital content starting before the withdrawal period expires, and I acknowledge that I thereby lose the right to withdraw from the contract.” For Done for you: “I agree to the Action plan being made available immediately after payment. I acknowledge that you will start the Done for you work only after I send you access and explicitly ask you to begin, and that until it has started I can withdraw and get the full amount back.” Without ticking it, you can't submit the order.
  3. You pay by card in the Stripe environment.
  4. The contract is formed when we receive the payment. The plan is displayed to you immediately.
  5. We send you confirmation of the contract by email, that is, on a durable medium. It will contain the content of the order, the price, these terms, the repeated consent to the start of delivery, and the notice that delivery of the plan ends the right of withdrawal.

Before submitting the order you can correct your details, for example by closing the payment page. We enter into the contract in English.

4a. Monitoring (subscription)

4b. Done for you

5. Withdrawal from the contract

This applies only to consumers. If you order for your business, you have no right of withdrawal.

A consumer may withdraw from the contract without giving a reason within 14 days of its conclusion. For digital content not supplied on a tangible medium, the right of withdrawal ends if we began delivery after you explicitly consented to delivery starting before the period expired and acknowledged that you thereby lose the right of withdrawal. You give consent by ticking the box at the order, and we repeat it in the confirmation email. The plan is delivered immediately after payment, so once it is displayed the right of withdrawal usually ends.

If you did not give consent, we won't hand over the plan and the order can't be completed. If we did not properly inform you about the loss of the right of withdrawal and confirm it by email, the right of withdrawal does not end with delivery, and the withdrawal period is extended as provided by law.

You can withdraw by email to ahoj@zmienka.com. You can use the model withdrawal form at the end of this page, but you don't have to. A clear statement that you withdraw and the details we need to find the order are enough. The period is met if you send the withdrawal before it expires.

Done for you is a service connected with digital content (the Action plan). Until we have started the work (section 4b), you can withdraw from the contract and we will refund the full amount paid, including for the plan. If, after delivering access, you explicitly asked us to begin before the withdrawal period expired and you withdraw during the work, you pay a proportionate part of the price for the work already done and we refund the rest. Once the service is fully completed, the right of withdrawal ends.

Monitoring is a service, not one-time digital content, so beginning to provide it does not end the right of withdrawal. A consumer may withdraw from the Monitoring contract within 14 days of its conclusion. If you asked for the provision to begin before the period expired (the box at the order), you pay only a proportionate part of the price for the days until withdrawal, and we refund the rest.

If you withdraw validly, we refund all your money within 14 days of receiving the withdrawal, in the same way you paid (to your card), unless we agree otherwise. We charge no fee for the refund.

6. Refunds

Besides your statutory rights, we voluntarily guarantee the following: if the plan is not created after payment because of a technical error on our side, we refund the full amount. This applies to consumers and businesses.

Write to ahoj@zmienka.com from the email you used when ordering and state your website address. We refund the money to the card you paid with, usually within 14 days of verifying the error.

A refund does not apply when the plan is fine but the AI mentions your business differently than you expected. The measurement changes, and that is not a defect of the plan.

7. Liability for defects and complaints

We are liable for defects in digital content under the Slovak Civil Code. For one-time delivery, such as the plan, we are liable for defects that existed at delivery and appear within 2 years of delivery. A defect is, for example, a plan that doesn't display, is incomplete, doesn't match its description, or contains an obvious error such as the wrong city or business. A defect is not the fact that AI answers differently than you expected.

If there is a defect, a consumer has the right first to have the digital content brought into conformity with the contract. If that is not possible or we don't do it in time, the consumer has the right to an appropriate price reduction or to withdraw from the contract and get a refund. For businesses, rights arising from defects are governed by general legal provisions.

You make a complaint by email to ahoj@zmienka.com. State your website address, a description of the defect and the email you used when ordering. You can make a complaint throughout the whole warranty period of 2 years. We handle it without undue delay, and no later than 30 days after it is made. We confirm the outcome in writing by email.

8. Alternative dispute resolution

If you are not satisfied with how we handled your complaint or request, and you are a consumer, you can contact us to seek a remedy. If we don't reply within 30 days or the reply is unsatisfactory, you can file a proposal for alternative dispute resolution.

If a dispute is resolved this way, we will cooperate with the chosen body.

9. Governing law

The contract is governed by the law of the Slovak Republic. If you are a consumer living in another country, the protective provisions of the law of your country that cannot be excluded by contract remain in force for you.

10. Other provisions

Intellectual property

The website, its design and the software belong to us. You may freely use the texts and data from your paid plan on your website, in directories and on your business profiles. You may not copy the tool itself or resell it.

Prohibited use

You may not use the service for automated bulk queries, circumvent the daily limit, download the outputs of the SEO check by machine, or otherwise misuse the tool to burden our system or other people's websites. We may block your access if you violate this.

Limitation of liability

We are liable only for damage we caused by breaching our duty, and to the extent the law permits. We are not liable for lost profit from your business not appearing, or appearing differently, in AI answers, or for decisions you make based on the plan. Toward businesses, our liability is limited to the price of the paid plan at most. This limitation does not apply toward a consumer for damage caused intentionally or by gross negligence, for damage to health, and in other cases where the law prohibits limiting liability.

Personal data protection

We process personal data as described on the Privacy policy page.

Changes to the terms

We may change the terms. The new version is published on this page with its effective date. An order is governed by the terms valid when you submitted it.

Effective date

These terms are effective from October 27, 2026.

Appendix: model withdrawal form

Fill in and return this form only if you want to withdraw from the contract. Only a consumer has the right of withdrawal, and it ends as described in section 5.