How to track whether AI recommends you

What visibility in AI means

Visibility in AI is whether an assistant such as Gemini or ChatGPT names your business when someone asks, for example, “Which hair salon in Austin would you recommend?”. It isn't a position like in Google. The assistant writes a few names, and you are among them or you are not.

The answer changes. The same question asked twice in a row often gives a different selection. That is why a result can't be recorded as “yes” or “no”, but as “named in 2 of 3 answers from Oct 14”.

How to track visibility by hand

1. Write down 3 to 5 questions your customers ask, without your business name.
2. Ask each one three times, in a new or temporary chat.
3. Record the date, which AI you asked, whether you were among those named, and who the AI named.
4. Look at the sources the AI drew on. This is where the most can be changed: directories, portals, reviews.
5. Repeat it a month later with the same questions and compare.

By hand this takes roughly an hour a month. The most common mistake is changing the questions, because then the results can't be compared.

How Zmienka does it

• The same questions every month. From your website we work out your line of business and your city, and the questions then stay the same so they can be compared.
• Every question three times. The result is the number of answers in which the AI named you.
• A date and the name of the AI with every result. So far we measure Gemini from Google with web search.
• Sources. You see which pages the AI drew on that day and which businesses it named.
• Your homepage. We check it again with every measurement, so you can see what changed on your site.

Monitoring costs $10 per month and is added to the Action plan ($12). Card payments are coming soon. You can start now with a free test of whether AI recommends your business.

What monitoring doesn't do

We don't promise that AI will start recommending you. The AI decides what it answers. Monitoring shows whether the result changes after your edits, and where the AI looks in your line of business.

Frequently asked questions

Which AI do you track?

So far Gemini from Google with web search. We are adding ChatGPT and Perplexity. Every result states which AI it was and when, and we don't mix different AI.

Why isn't asking ChatGPT once enough?

The same question asked twice in a row often gives a different selection of businesses. A single answer is therefore closer to luck. Only the same set of questions, repeated and dated, is worth anything.

How much does monitoring cost?

Monitoring costs $10 per month and can be added to a paid Action plan ($12). Card payments on zmienka.com are coming soon. You can cancel anytime, and it runs until the end of the paid month. The quick test is free.

Do you guarantee that AI will start recommending me?

No. The AI decides what it answers, not us. Monitoring shows how the result changes over time and which pages the AI draws on in your line of business, so you know where it makes sense to add information.

Which countries do you cover?

The United States, United Kingdom, Ireland, Canada and Australia. We ask the questions in English, in the city of the business. Poland has its own version at zmienka.com/pl.